Tag Archives: google plus

New Google Plus Profile Insights Panel Analytics Dashboard First Impressions.

I am extremely happy that the Google Plus team listened to the G+ user base and added analytics. The new G+ analytics in found in the Profile Insights Panel. More information about accessing it is at the end of the post. In the past I have used a guesstimate to figure out the number of shares, plus 1s, and comments I receive.

Classic Google Plus (Old Google Plus)
The new notification system that has been used for several months makes it more difficult to get a feel for the number of shares. Having shared posts grouped according to collections has lead me to estimating the number of shares by taking into account what was normal in the past. Using past references is not entirely accurate because I feel Google plus interaction has decreased since the New G+ has been introduced.

The way I used to estimate my interaction is first add all the shares I receive in a day and multiply it by 2. Before the new G+ notification system I would add all the shares for the day and roughly count how many old posts were shared. Often the total number of shares on old post would exceed the number of shared new posts.

I don’t have any numbers for comments in the past on the classic interface. Generally I was  only aware of comments for the day and didn’t try to account for comments on old posts.

To get the number of views I would simply track my estimated views by watching how much the views increased each day. It used to change at specific times during the day. Sometime it would change twice a day, but the usual pattern was once a day. I think Google plus was doing some experimenting with this feature before we got the system that is in use now.

Website traffic from G+
When posts linked to one of my websites I would get about the same amount of traffic or more from old posts as I would from new posts. Traffic to the site averaged around 1,000 to 1,500 visits a day from my social media.

While this is not a huge amount of traffic I thought it was interesting that it was only coming from my social media accounts. I had search engines blocked on that site.

More than 95 percent of this traffic was from Google Plus. Most of the traffic was from my most active collections/communities. Compared to my larger collections, traffic from my less active collections was minuscule.

Posting from my website gave me a much better picture of the engagement dynamics on Google Plus posts.

New Google Plus
I find that there are some discrepancies between what the New Google Plus analytics report and what I count on my profile page. The culprit could be what we find in the bottom left of the Profile Insights Panel where it says “New data may take up to 48 hours to appear.”

I think the difference between what is reported on the profile page and on the dashboard is too large even for the 48 hour gap.  I will need to watch this more closely over the next few weeks and see if I can find a pattern.

Google Plus Stats New data may take up to 48 hours to appear
Google Plus Stats New data may take up to 48 hours to appear

The numbers – Profile Posts
On my profile page I counted 46 posts while the New Google Plus said I made 18 posts.

Post shares
Post shares are one of the metric I pay particular attention to. I find there is quite a difference from what I counted and what was reported on the G+ Insights Panel dashboard. I counted 325 shares of posts made in the last 7 days, this does not include the shares of any older posts. The G+ dashboard says 120 of my posts were shared in this time period.

I know that the number of shared posts, both new and older posts is less than it used to be. I have not been paying that much attention to my older post shares until I started writing this article.

While my older posts still get shared quite often the amount of older post sharing is way down. My new estimate is that they should account for somewhere around 100 to perhaps 150 additional shares. I think the new notification system is probably better and more streamlined, I simply need to get used to it. I’ll need to watch my numbers over the next few weeks to get a better feel for what is now normal. There could also be a bounce if my G+ friends accept and start using the new Google Plus at the same rate as they did the classic G+.

Plus 1s (+1s = the Google Plus “Like”)
Plus 1s are useful because liked/plussed posts often show up in the Plusser’s social stream. This means that the plus 1s/Likes quite often go out to the person’s G+ social stream of friends and follows. I think plus 1s are an important part of the Google Plus experience and expand your G+ footprint.

When I counted the number of plus 1s I came up with 4957. Google’s Insights Panel analytics said I received 2,642 +1s. Again I only counted the +1s from the last 7 days, I did not account for +1s for older post in this number.

I counted 469 comments and the dashboard said I had 260. I usually don’t keep track of the number of comment I have. I just try to look at all of them and respond to as many as possible.

I think the views count has always been more of a vanity metric, but I have used it to get a feel for Google Plus as a whole. It kind of helped Gestalt the Google plus posting experience, as did the old Ripples. The old total views is not a feature of the New G+. I looked through my files to see if I could find screen shots of two recent days in a row. I did, but it looks like they were all after Google stopped supporting the views feature. I can tell you how many views I used to get. At the height of G+ collections I would get between 200,000 and 300,000 a day with 500,000 views not uncommon. If I remember right, some days I would get more than 800,000 views. Over the last couple of month it seems to be around 100,000 to 250,000 views a day.

The image shows the view count from two days in 2015

Google Plus Views Received In A Day - From 12-8-15 to 12-9-15
Google Plus Views Received In A Day – From 12-8-15 to 12-9-15

As you can see G+ dash board says I receiver 300,785 views. I will start using these numbers, but I am questioning how accurate any of these are, old counts and the new one too.

Surprisingly the profile follows is pretty much what I would expect. The collection follows are also in line with what I would expect.

How to access the Profile Insights Panel Dashboard
You get to your Profile Insights Panel Dashboard by clicking on the tree dot menu which will open the “Your Influence” drop-down box.

Google Plus Analytics Three Drop Icon
Google Plus Analytics Three Drop Icon
Google Plus Profile Insights Panel Down
Google Plus Profile Insights Panel Down

click on the drop-down box and you’ll be in you private dashboard. You can change the time range for your analytics in the upper right corner of the Profile Insights Panel Dashboard.

Google Plus Profile Insights Panel Dashboard Time Selection
Google Plus Profile Insights Panel Dashboard Time Selection
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First impressions of The New Google Plus on my most active account

The New Google Plus is still the best social networking site available, but now it requires more effort to use.

I have been using the New Google Plus interface on a separate account for several months. On that account it seems to work fine for me. However, I don’t post much on the new G+ account and I don’t get very much interaction.

When using it on a very active account the story is much different.I believe Google Pus is still a superior social site, but now it takes more work to use it.

The Good
First let’s talk about what I do like about the new User Interface. I think it is quite nice for scrolling through content others have shared. The new look should make it convenient for content discovery.

Ever since the introduction of collections I‘ve thought content discovery is one of the reasons more people would be using Google Plus. Collections contain curated content from individuals you more or less trust to post quality.

On the other hand, I have found groups on all social sites, if not highly moderated, full of so much useless information it’s hard to find anything that resembles quality content. Most unmoderated groups have an extremely high amount of noise and very little good content. At the moment I think following social accounts of individual’s is the way to discover useful content.

The Very Good

Update 1/30/2017
I really like the new spam filter for comments. It does catch most of the really bad spam.  I can’t monitor the profile 24/7 so it is nice to not worry so much about having my friends and followers exposed to the bad guys.
End of update

There is a new analytic in the New G+ that look nice. I have not had a chance to really dive into it yet. I did notice that the new stats might be at odds with the numbers from the vintage version of G+.  I do miss the total number of views. While that numbers may not have meant a whole lot, it was useful for correlating views to shares.

I plan on writing about the new analytic later in the week.

The Not So Good
The new UI is much slower to use. Selecting photos from posts is a little clunky. On my computer I can only go through photos forward – no back – and then I end up on a blank screen before I get back to the first photo.

Google Plus Photo Selection Blank Page
Google Plus Photo Selection Blank Page

There are now more steps to select the collection for a post.

You will need to click The See more if you curate a broad range of posts.

Google Plus Select Collection Menu
Google Plus Select Collection Menu

You will be taken to the menu with all of your collections and you can then select the one you want.

Google Plus All Collections Menu

I can’t have my screen big enough to easily read my notification, which means I need to read them at a size that is not as efficient .

Google Plus Preferred Screen Resolution
Google Plus Preferred Screen Resolution
Google+ Required Screen Resolution
Google+ Required Screen Resolution

The screen size does not seem like a big difference. But the bottom screen size make it harder to read notifications.

New Google Plus 1-25-2017
New Google Plus 1-25-2017

Conclusion – the new Google plus makes it harder to post and harder to respond to comments.
I am hoping a more streamlined posting system can be developed. Or they could support the old G+ alongside the new- maybe call it G+ desktop (good for desktops) or G+ easy (Easy to use) or G+ vintage Aged to a comfortable degree of convince.) Or just use what we’ve always called it Classic Google Plus

I believe Google Pus is still a superior social site, but now it takes more work to use it.

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