Tag Archives: video

Video Production and Social Media For Antique Dealers and Collectible Stores

Our On The Road Antique Show

I have been planning on doing an On The Road Antique show for over a year. While these short videos are not complete shows they will provide some entertainment and insight until there is a sponsor or a local antique shop that would like to sponsor the show. I plan on doing the shows somewhat like a PBS antiques roadshow video.

There is some difference between the branded entertainment shows we will produce and the PBS antiques roadshow. The main difference is that the new shows will feature items antique dealers have for sale and there will be a host to help keep things moving along. Even though there are not many items brought in by the public, it will still provide PBS like educational information that is also entertaining. Combining entertainment and promotion is what makes branded content so powerful.

There are a few local antique malls who have shown some interest in highlighting their vendors. I have also chatted with a few of the antique dealers who rent space at the malls and they are in favor of the idea as well. So I know there is interest in the ides. If you own an antique shop is this a promotional project you would be interested in?

I always learn something new when talking with a knowledgeable antique dealer. Video would be the perfect way to bring the wealth of knowledge these folks have accumulated over the years to the net-citizens of the world. I think we could appeal not only to the local collector community but also attract a worldwide audience. The right kind of video content could expand a dealer’s online footprint and grow their clientele.

There are a few more of these short videos planned for the future. New videos will be done as I find more antiques and collectibles around the house.

If you are an antique dealer I can also help develop and/or refine a social media strategy for your antique business. Because every one of your antiques or collectibles has a history, video is the perfect way tell its story. Through video we can promote your antiques and collectibles not only by highlighting the physical aspects of the item or artifact but also tell about the backstory and provenance that adds to its value.

You can contact me at

Andrew Ledford
562-423-1691

 

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Creativity In The Narrative of Dreams

Creativity In The Narrative of Dreams
Last night I attended a dream meetup. I have always been interested in dreams and it is quite interesting to hear of others dreams. It is also informative to hear alternate interpretations of dreams.
I used to paint some of my dreams. I am now looking to incorporate dreams into story narratives for a video series I would like to produce.

Andrews Dream Art 1 - I am looking forward to incorporating dream narrative into new media video
Andrews Dream Art 1 – I am looking forward to incorporating dream narrative into new media video

I have often thought about how some dreams have a filmatic feel while others are quite surrealistic. I have always loved surrealistic art.
I do believe both of these elements can be incorporated into branded entertainment. I think good branded entertainment is artful promoting with the unmarketing of marketing
I hope to see you at a creative and/or business event soon

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My New Media Marketing Focuses On My Follower’s Best Interest

My New Media Marketing Business Revolves Around My Follower’s Best Interest

I am transitioning from my old business to a new media marketing business. At the turn of the century I had a friend who suggested I change careers. He encouraged me to start offering online marketing instead of continuing with the business I dedicated most of my life to.

My New Media Marketing Business Website
My New Media Marketing Business Website

My friend’s suggestion was based on my ability to get quite good search engine ranking and a couple years later on my use of online forums and social media. Even back then it was not uncommon for me to spend three to eight hours a day doing online marketing.

I have been active online for more than 17 years. This activity has ranged from building websites to building engaged and robust communities, oh yes, and a lot of online promotion.

Analog Videographer Meets Bigfoot. On this video shoot, when I was quite young, we were in the middle of nowhere and a very large (like giant) transient with a shotgun started following me and my girlfriend through the desert. I called him bigfoot she called him the ax murderer.
Analog Videographer Meets Bigfoot. On this video shoot, when I was quite young, we were in the middle of nowhere and a very large (like giant) transient with a shotgun started following me and my girlfriend through the desert. I called him bigfoot she called him the ax murderer.

My involvement with video started long before I became interested in the internet and online marketing. In fact I would have to say the video I started with is not even classified as new media. It was the old tape and liner editing back then.

It has taken about 2 years for me to finally wind down my old business and fully commit to offering my services in the areas of marketing and video production.

The New Media Mingle Website Revolves Around My Follower’s Best Interest, Which Means I’m Not Just A Marketing Hired Gun

I am offering a new media approach to marketing, mingled with some old fashion promotion. This approach involves presenting a marketing message (the story) mingled with entertaining content. Yes, that’s right I am offering marketing as entertainment. My message is – Lets all move away from the old media model of interruption first advertising.

The inspiration for this post grew from a job offer to deceive Netizens
I think viewers, followers, and fans should be treated with respect and as friends and allies. Don’t you think it’s about time marketers move away for the model of treating followers and fans as an enemy that needs to be overcome with deception and trickery. Shifting customer orientation to a position of respect brings me to the genesis of this post.

The idea for this post was prompted by a business offer I recently received. This site has not been active for very long and it’s not yet ranking in search so I’m glad to get inquiries whether from online or offline.

The problem with the business offer is that it was to start with some rather nefarious online marketing. The questionable marketing practice was something, I in no way was interested in.

Unfortunately, I rejected the video project that went with it based on the ethics of that business. I am wondering if my desire to do what is best for my current and future followers is going to get in the way of getting new business.

I am based in southern California
562-423-1691

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